Direct marketing

Direct marketing is a set of techniques that facilitate the immediate and direct contact with the prospective buyer, especially segmented (social, economic, geographic, professional, etc.) in order to promote a product, service, idea, using means or direct contact systems (emailing, telemarketing, couponing, mailing, new technologies that offer us "virtual markets", multimedia systems and all new media provide us with technological advances on line). People prefer to buy, and usually only bought, to people with whom you have a close relationship and they trust. In this context, they are increasingly taking positions relevant business practices that had hitherto occupied marginal positions in the global business landscape. An essential to carry out these new practices adapted to the digital environment guide is "direct and interactive marketing. effective campaigns with their customers, "Josep Alet.