What is the objective of Content Marketing?
The goal of a content marketing strategy is to attract new customers and then make any conversion with them. Here are some examples:
In social networks
You are a brand that wants to promote their content, rather than through conventional messages generate different graphic elements that make your content more interesting and therefore more viral. Automatically starts to share and your community grows in number of fans and fans conversions to customers.
In a blog
You're a blogger or are managed in a brand blog, you attract through unpublished content and attractive to potential customers, it offers some quality as an e-book, whitepaper, computer graphics or template. Once you reach and access content you've generated will have to convert that interest into purchase.
It is also widely used technique to provide a portion of free content for the client to analyze and then offer the full version with extra payment.
Some types of content
Images
infographics
videos
Guides / tutorials
Journals
E-Books
Templates
Whitepapers
presentations
applications
Games
Webinars
Promotional channels
The contents can be promoted through various channels, such as:
Blogs
Youtube
specialized forums
directory
Benefits of content marketing
More unites you to your community is a great way to connect with your audience and know more about it.
It allows you to reach more people, ie you can start to cover a new audience.
It is an ideal way to promote a brand or the products and services it.
It is a very effective way to convert leads.
It builds trust between creative content brand and the consumer. Almost always a happy user repeats;).